Production Company Logo Research

Production Company Logo Research

Before creating our own production company logo, we looked into famous production companies and their logos which are used in movies. We looked at the main features of their logos including; colouring, font and animation.

The Weinstein Company

The Weinstein Company introduction is kept short with the logo being the only thing featured.  The logo fades in and out and then fades out at the end of the intro. This draws the viewers attention in and makes the logo stand out. The company name is also the last thing seen during this fade out.The background is black which makes the white logo bolder. The logo is kept simple and only features three triangles. Music is played in the background of the introduction which makes it seem more dramatic and grabs attention. This logo shows that we do not need to over complicate our own production company intro/logo.

Miramax Films

Miramax's production company logo focuses more on the animation than the actual logo. It has a big introduction with a sweep through a city. Its actual logo only appears in the lsat couple of seconds of the introduction. We are not going to be able to do this kind of animation as we do not have the skill or the time. The Miramax logo is kept very simple with a black background and a bold white font. The word 'Miramax' is the biggest word as it is the name of the company so it needs to stand out. Music is played in the background to make it seem more dramatic. We could use some sound in ours but it would only be impactful if it was an animation.

Metro Goldwyn Mayer

Unlike the others, MGM has remained simplistic when it comes to animation and sound. The only moving part of this logo is the lion in the middle which roars. The actual logo is complicated with many artistic pieces added. It takes up the whole screen and is balanced on both sides. The background is black which makes the golden-orange colour of it stand out. The production company's name is the biggest part of the logo so it stands out. We will most likely keep our logo design simple and less decorative but MGM's logo intro showed that if we were to make our logo animatic then keeping it simple works too.

Our own production company logo/introduction should be kept short to hold attention but also due to the limited skills and time we have. It is most common for the logo to be featured on a black background with bold lettering to make the name stand out. If the logo were to be an animation  sound (most likely music) should be added. If there is no movement sound should not be added and it should be kept a still.